• Sundeep Mallipudi

Social Media Marketing - A Hidden Opportunity For Brand Marketers in 2020

Updated: Feb 27


Social Media Marketing

Well, SMM is always a hidden opportunity for Brand Marketers, with more than 3.7 billion people worldwide active daily. The last decade had proven that social media is a powerful means of interacting with your audience. And now in the present generation around 85% learn about new products/services through social media platforms.


For all the marketers over there, the growth of such powerful means, social media is going to play a vital role in the unforeseeable future too. It will help the businesses, brands to get more close to their audience.


We had a gross increase in internet usage (with over 4.33 billion active internet users) with six out of every ten of the world's population has internet access, where a majority of internet users were spending 142 minutes a day average daily on social media.


Social media with its features like budget-friendly and quick reach media to their targeted audience had gained the advantage and turned these platforms as an advertising platform for all the marketers.


As a provider of a service/product marketers need to target their segmented audience, but every time marketers find it difficult in targeting a particular segment, of course, targeted advertising is every marketer’s dream. As the internet encompasses an incredible realm of information, it allows brands to filter through an abundance of internet users by finding different elements based on their online and social behavior. This enables marketers to be more specific in finding and engaging with relevant audiences. And by this marketers achieves their dream of targeted marketing, this targeted advertising not only results in high relevant clicks and favorable conversions but also drastically increases sales for converted clicks.


Marketers on Social Media can get the options to target their audience by location, demographics, interests, behaviors, etc. It also allows re-marketing to target advertiser's existing customers.


New social media advertising platforms like YouTube, TikTok have been gaining a lot of attention from the audience and they have become the main tools for the marketers in 2020.


Well, when it comes to Twitter marketers get a chance to choose from a wide variety of categories and also allow brands to select profiles of people and brands that they can target to market their products/services. Also last quarter, twitter ramps up average monetizable daily active users (mDAU).

Let's look into LinkedIn, it allows marketers to choose a variety of categories like selecting profiles of the decision-makers of a brand (CEO, MD, Marketing Manager, etc.), selecting targeted companies and brands. 90 million LinkedIn users are senior-level influencers and 63 million are in decision-making positions.

When it comes to Facebook and Instagram, they allow marketers to choose a variety of targeting options allowing brands to select geographic, demographics, interest-based and also re-target the prospect audience. It is reported that 94% of marketers use Facebook which is followed by Instagram at 73%. Also, 72% of marketers use Facebook ads as their social media advertising platform.


Also, I would like to discuss a disruptive social platform, the importance of video content has created a huge market for Tiktok social platform. Can you believe that it has 500 million active users worldwide, which makes the TikTok platform ahead of better-known social platforms such as LinkedIn, Twitter, Pinterest, and Snapchat.


Social Media platforms make targeting more relevant, focused and deliver value when it comes to results. It gives demographic level targeting, interest and behavior level targeting, mobile level targeting; the effectiveness of the ads served by marketers and the reach of the ad to the interested customers is higher. It also allows the marketers to keep track of a large amount of data about a user’s online behavior to targeted ads specifically using the buyer’s persona.

To conclude, the realm of the internet seems huge and innumerable, Social Media Marketing and new ways of targeting is a simple and cost-effective way to not only increase sales of the company and connect with companies end consumers but also build strong customer loyalty, at a time when the competition is savage and customers are impulsive.


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© 2020 by Sundeep Mallipudi

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