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  • Writer's pictureSundeep Mallipudi

How Brands Cаn Lеvеrаgе Sосiаl Media To Make Sale

There’s no denying it. Social Media is part of our everyday life, as consumers, marketers, and social beings. Whatever the niche is, whether B2B or B2C, one thing is certain—we have to do social media right. The fact is, your target market is in social media, you just have to know where and how to reach them efficiently.

These days, social media is non-negotiable as far as marketing is concerned. You simply cannot ignore the power of social media with the number of worldwide users expected to hit three billion by 2021. If you aren’t already leveraging social media marketing tools to acquire more customers, then you’re missing out on millions of prospects. They help you to engage your target audience in a more personal way. And social media is the ideal place to increase your brand’s exposure, generate more leads, and even service customers. Social media is a powerful channel for engaging and connecting with current customers. It allows you to show your more personal side, quickly address customer concerns and prove that you're an expert in your field. Marketers, brands, and businesses everywhere are trying to harness social media to improve customer experience, increase brand awareness, and sales. That is primarily because social media provides easy access to communicating your message to billions of people.

In fact, 71% of Internet users in the United States actively use social media platform. Marketers, brands, and businesses everywhere are trying to harness social media to improve customer experience, increase brand awareness, and sales. That is primarily because social media marketing provides easy access to communicating your message to billions of people. However, social media marketing can also be a key driver of new leads to your business. And as these prospects become customers, social media allows you to nurture those new relationships, leading to greater connection - and eventually conversions.

Do you have a strategy to leverage social media? Social media is yet another tool sales recruiters and professionals can use to increase sales. Have put together some effective ways to get the most out of social media to support your sales campaigns:

Build Brand Awareness

If people have heard of your company, they will be more likely to trust your brand. This also means they will be more likely to buy from you. Having a strong brand is an effective way to support any and all sales campaigns. Use social media to share your brand values, engage current and potential customers, and find and identify influencers and brand advocates.

Establish Customer Relationships

Relationship building is important in sales. If you can build a relationship with your customers, they will be more likely to not only buy from you, but buy from you on a regular basis. Use social media marketing to build customer relationships. You can do this by sharing useful information, offering engaging contests, and giving your customers reasons to interact with your company online. This will keep you top of mind when it comes time for your customers to make a purchase.

Leverage Social Media With Analytics

Good sales companies and reps are always looking for new places to find new customers. Social media is one of the best platforms. Whether you are using Facebook, Instagram, Twitter, SnapChat, or any other social media site, there are loads of analytical data and targeted advertising opportunities to capitalize on. Use these metrics to refine sales strategies and boost sales.

Support Sales Campaigns

Sales campaigns are multi-dimensional today. It’s important to use all the resources available to you to maximize the effectiveness of your sales campaigns. This means using social media marketing to share promotions, deals, and sales with your customer base. The more people who know about your campaign, the more sales you will close.

Customer Service

Today, there is no shortage of customers who turn to social media for customer service. Whether they have a question, an issue, or a complaint, many people choose social media marketing over other traditional customer service avenues. This also means you can use social media to engage and interact with customers who have a need. Use this communication as a means to win them over and increase sales.

Social media has become such an intrinsic part of our lives that all are marketing decisions are based on reviews that we get from Facebook, Instagram, Twitter, and other platforms. Customers consider these reviews organic and make their choices accordingly. Companies need to constantly monitor the performance of their products to enhance their performance and work on upgrades. Social media listening is an important measure to improve your marketing strategies. As a marketer, you can try out different strategies and if something does not work, assess the analytics for social media to analyze what went wrong and then work on the improvement strategies.

Socialize Your Best Content

Social media marketing revolves around tweeting, pinning and sharing content. When you consistently track your post performances, you can ascertain the most engaging content. Once you figure that out, re-post that content where relevant. Your social analytics tool is the yardstick which helps you compare all posts and select the most ‘socializing’ one. Ideally, brands use various marketing platforms to post content and use social media marketing tools to bulk post at the relevant times. But without using any metrics, it is impossible to identify the most shareable content. With the ever changing times and trends, user preferences keep changing. So track your posts with the analytics tools and use the compiled data to increase your conversions, traffic and reach on social media.

Get Geared To Face Competition

The moods, behaviors and preferences of people change at unpredictable rates. What works today, will become obsolete by maybe.... midnight? The crux here is that the analysis wheel has to continue moving. No customer activity should escape the analytics radar. Depending on the scale of your business, you can carry out daily or weekly measurements. These social analytics tools also help in comparing engagement levels with competitors. You will know exactly where you stand by comparing your results with competitors.

You can analyze the social footprint created by your competitors across all social channels and use this data to add-on to your strategic efforts. The hospitality industry uses analytics for social media extensively to evaluate and compare performances among competitors. Starbucks has always been active in its social media marketing campaigns. It looks into every aspect of marketing and leverages social media analytics to stay ahead in the competition. So does your company connect with customers the way this coffee chain does?

Adopt Influencer Mapping

An online survey shows 22% of marketers see influencer marketing emerging as a rapidly-growing social marketing tool. Influencers definitely create brand awareness. But is this awareness action driven? Is it leading to engagements and conversions?

Relax and take a deep breath

Use your social media marketing tools effectively to analyze and map your influencers. The world is so well-connected and some influencers are more powerful than others. Use their charm to lure your customers! Further, you can use the analytics to identify the exact type of content that these influencers should share. Probe deep and gather insights from the statistics to find out how these influencers are improving your marketing reach. Identify areas which are untapped by these experts and help them foray into those avenues.

Monitor your audience growth, compare the results with competitors, analyze the engagements and shares; and discover the hidden secret of achieving marketing success. This media analytics can help you establish a connection with the sentiments of the customers. Use these statistics to study the difficulties faced by consumers and take proactive measures to rectify them.

Social media is said to consist of seven layers. The visible layers consist of actions and texts, which can be identified easily. Social media marketing/analytic tools allow marketers to unearth the invisible layers like hyperlinks and mobile data. Hence leverage the Social media Analytics to transform the unprocessed data into clear and useful insights that have the potential to boost your business outcomes.

If you would like to add anything more please feel free to comment below.

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