• Sundeep Mallipudi

55 Digital Marketing Statistics for 2020



Digital Marketing trends and technologies are evolving faster than expected. And that's the reason you need to keep an eye on the market trends to make sure you are not falling behind your competitors with outdated strategies. Well, read through this collection of digital marketing statistics of 2020, which will help you to understand what strategies work well across industries to make sure you strategize a meaningful digital marketing plan for 2020 that will help you to reach your targeted audience and proliferate your conversions.

  • Globally 49% of people said they click on text ads (Search Engine Land)

  • PPC Ads have been proven to result in an 11.38% click through rate on Google. (Sparktoro)

  • 52% of web traffic worldwide is mobile (Statista)

  • 31% of people said they click on Shopping ads and 16% said on video ads (Search Engine Land)

  • A paid ad on the first position on the first page of Google has a CTR of 7.11% (Accuracast)

  • Businesses are making an average of $2 income for every $1 spent in AdWords (Blue Corona)

  • 63% of people said they had click on a Google ad while searching. (Search Engine Land)

  • Consumers see at native ads 53% more often than display ads (Sharethrough)

  • 65% of 25-49 year-old people speak to their voice-enabled devices at least once a day. (PWC)

  • Voice is expected to be a $40 billion channel by 2022 (OC&C Strategy Consultants)

  • Only 17% of marketers utilize landing page A/B tests to improve conversion rates (HubSpot)

  • The average eCommerce industry conversion rate is 2.63%. The industry with the highest average conversion rate is arts & crafts at 4.01% (Growcode)

  • The typical e-commerce conversion rate in Germany has the highest average conversion rate which is 2.22%, followed by the U.S. (Growcode)

  • Over 64% of marketers actively spend on search engine optimization. (HubSpot)

  • Long-tail keyword searches have a click-through rate of 3% to 5% higher than generic keyword searches (Smart Insights)

  • 50% of search queries are long-tail keywords with 4 words or longer (Seotribunal)

  • Page speed optimization is the No 1 technical SEO tactic used to improve site performance. (HubSpot)

  • 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly website. (Junto)

  • 61% of marketers say improving Search Engine Optimization and increasing their organic search presence is their top inbound marketing priority (HubSpot)

  • 52% of web traffic worldwide is mobile. (Statista)

  • 54.68% of clicks from Google originate from Featured Snippets (Ahrefs)

  • 21% of users access more than one search results in SERP (Moz)

  • The average load time for top ranking websites is 1.9s (99 Firms)

  • 53% of users will leave the page if it takes more than 3 seconds to load (Marketing Dive)

  • There has been a 900% increase in searches that contain “near me today or tonight” over the past two years. (Think with Google)

  • On the first page alone, the first five organic results account for 67.60% of all the clicks and the results from 6 to 10 account for only 3.73% (Zero Limit Web)

  • 57% of marketing executives say on-page content development was the most effective SEO tactic (Impactbnd)

  • 78% of location-based mobile searches result in an offline purchase. (Junto)

  • 70% of marketers are actively investing in content marketing. (HubSpot)

  • Updating existing content with fresh content can increase organic traffic by 111.3% (Safaridigital)

  • 51% of B2B marketers prioritize producing visual assets as part of their content marketing strategy. (HubSpot)

  • 62% of B2B marketers have rated video as an effective content marketing tactic (Content Marketing Institute)

  • 55% of marketers tell that blog content creation is their top inbound marketing priority. (HubSpot)

  • More than 3/4 of internet users read blogs regularly (Quoracreative)

  • 49% of bloggers incorporate a list into their blog post (Orbitmedia)

  • Marketers who prioritize their blogging efforts are 13x more likely to see assertive ROI. (HubSpot)

  • Globally, there are over 2.5 billion monthly active users on Facebook (Statista)

  • For Facebook, 87% of the total advertising revenue comes from mobile ads (AdWeek)

  • There are over 80 million small businesses globally that use Facebook Pages (Hootsuite)

  • 71% of Instagram users are aged under 35 (Statitsa)

  • Snapchat reached 90% of all 13-24 year-old and 75% of all 13-34-year-old in the US. (Zephoria)

  • 74% of global marketers invest in social media marketing (HubSpot)

  • 87% of industry experts say they use video as one of the marketing tool (Wyzowl)

  • 80% of video marketers say video has directly helped improved sales (Optinmonster)

  • 66% of consumers prefer watching a video to reading about a product (Wyzowl)

  • Message Personalization is the primary tactic used by email marketers to increase engagement rates (HubSpot)

  • Mobile readers who open an email a second time from a computer are 65% more likely to click through the email (Campaign Monitor)

  • Roughly 80% of marketers have reported an increase in email engagement over the past 12 months (HubSpot)

  • About 64% of businesses use some form of email automation (Emailmonday)

  • 91% of shoppers want to hear from companies they do business with via email (thewordpro)

  • 39% of marketers say determining the ROI of their marketing activities is their top marketing challenge (HubSpot)

  • Businesses that nurture leads will make 50% more sales at a cost 33% less than non-nurtured prospects (Strategic IC)

  • Artificial Intelligence use grew by 270% over the last four years (Leftronic)

  • 87% of companies that have adopted Artificial Intelligence use it to improve their email marketing (Leftronic)

  • 75% of marketers say they currently use at least one type of marketing automation tools (Emailmonday)


Thank you for reading through, if you enjoy the article do like it, share it and subscribe to the blog for more updates on digital marketing.


If you want to share some status which I have not listed above, you can feel free to comment below your suggestions.


#digitalmarketing #digitalmarketingstrategy #onlinemarketing #marketingdigital #growthhackers #SEO #PPC #socialmediamarketing #emailmarketing #contentmarketing


© 2020 by Sundeep Mallipudi

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