Do you know, the amount to be spent on digital marketing in 2020 is expected to reach $1.3 trillion globally.
Well, Digital Media Marketing is evolving constantly and rapidly with new trends and latest technologies which will allow brands and businesses to interact with their customers with more personalization.
So, digital marketers should be looking out for different trends and technologies that will help their businesses to better reach their audience online in 2020.
Let's now see, what are the trends and technologies that bands and businesses must lookout in 2020.
AI Marketing (Artificial Intelligence is the future):
By now a lot of us have realized the importance of Artificial Intelligence. To give you an idea, 40% of Marketing and Sales teams say data science encompassing AI and machine learning is critical to their success as a department.
Be it from chat bots, personalized banner slide show on website, content recommendations, voice searches, personalized email, Marketers must ensure they are creating experiences that people and technology are ready for.
It is always good to show up to the prospects at the right time in the right place and with the right content which will increase the conversion rate, to do this we need to analyze the customer profile and buying journey to create a persona for each prospect. So, its all about Data, Data, and Data... the more data you have the more personalized campaigns with unique contents can be shown for your prospects. To create such campaigns you can use the AI tools for marketing which are available in the marketing. Also, In this decade we can see a lot of developments in the AI tools for marketers beyond marketing automation tools, which will make brands to be more relevant to the audience.
Smart/portable devices are popularizing day by day. voice is the next generation alternative for searches. Customers want an instant solution for the queries that they are searching for, which gives the voice search an increasing curve.
“In 2020, 50% of all searches will be conducted via voice". So it is important to get started and going with voice SEO. Yes, Targeting search queries through voice commands will give the brands an advantage of "Position Zero" which will give the brands and businesses an advantage of no click marketing. But brands and business have to make sure that they have to create content which directly answers the query.
Voice search optimizations can help not only on the search engine web-page but also on devices like Alexa, it will answer when you prospects interact with them via voice commands. For example, they can ask Alexa what is the best restaurant in Bangalore for french cuisine or best digital-marketing services provider in Delhi. So, its never too late now to get started with your voice search optimization which will give you a huge competitive advantage in 2020.
A Brief History of Voice Search
It's always better to show than to tell something and that is the reason video content is been popular these days. YouTube, Facebook, Twitter, Instagram, Tiktok, Snapchat have grown soo popular as video content distributors and also their live stream feature is getting more and more popular now.
95% of viewers always find videos from brands more engaging compared to 10% of the viewers find regular content like a picture, blog, etc, it also allows the audience to remember more about a particular content from a brand. Video content can be different types like explainers, vlogs, tutorials, testimonials, product videos, ads, and webinars/live videos.
72% of customers would rather learn about a product or service by way of video. So, video content is as important as any other formats of content in marketing. So, try to create more and more video content which will help your business to reach your prospective customer effectively.
Augmented Reality (AR):
Augmented Reality gives a unique opportunity in experiencing product or service as a reality before we make a purchase decision. Worldwide spending on augmented reality expected to reach $60 billion in 2020.
In this mobile era, shopping on mobile has been growing in leaps and bounds. 63% of customers say AR would improve their shopping experience. Marketers in last year have made few experiments by trying AR campaigns and a lot of them have seen a positive results for the same. Audi, Nestle, DHL, Walmart, IKEA, TIME magazine, Yorkshire Tea and Amazon are some brands that successfully included Augmented Reality in their digital marketing mix this year.
In 2020, hope a lot more brands will embrace the technology to create unique AR Marketing campaigns. And now it's time for all the marketers to get ready with your AR campaign.
Social Media Influencers:
Over 40% of the world population has internet connectivity, which has increased the social presence of people. Also, social media platforms have improved beyond likes and shares, now you can easily do shopping directly from social platforms, you can go live with any occasion/events with which you would like to reach your audience.
Influencer marketing has raised its scope and according to Adweek, the industry is set to reach $10 billion in worth by 2020. The audience started believing social media influencers rather than celebrities. so, a lot of brands have already made associations with social media influencers and in 2020 it is expected even more brand associations with social influencers.
Apart from SEO, PPC, Social Media, Content distribution activities, reaching your audience in the best ways should be your goal in 2020. So, Brands need to concentrate on AI Marketing, Voice Search Marketing, Video Marketing, AR Marketing, and Social Influencers Marketing to get closer to their audience with more personalization.
Also, Using the right kind of tools for doing your digital marketing will give you more advantage to be more effective.
Here are some of the tools every digital marketer should be using in 2020.
To conclude, we have all the essential tools to make our digital presence more effective in 2020, all we need to do now is start creating strategics with the channels and tools that we have discussed above and get the ball rolling.
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